Castellana 200 shopping center, managed by Drago and CBRE, has launched a repositioning campaign under the slogan “Be practical” that highlights, convenience, comfort and accessibility of the centre, thanks to its size, location, design and commercial mix. Bearing this in mind, several on and off line actions, as well as the new website www.castellana200.com, have been launched with the aim of increasing customer awareness and convenience for shoppers.
The new website offers a modern and functional design with easy access to all the information about the 20 retail operators present in the shopping centre, organized by categories: fashion, beauty, technology and catering. The webpage incorporates a blog with interesting posts on fashion, food and lifestyle.
The external marketing actions are focused within the catchment area including underground and bus lines. At the same time, an online marketing campaign is being developed on Facebook, Instagram and Twitter and a promotional action with the blogger Lady Addict flaunts her personal shopping skills at Castellana 200.
Castellana 200 has 20 different categories retailers, as the first urban Media Markt in Spain, fashion with H&M and a selection of exclusive brands like El Ganso, Scalpers, Mr. Blue, Kett, Calzedonia, Aïta, Trucco, Benetton, Cool the Sack, Superdry, Aita or Bimba y Lola. On the other hand, Castellana 200 includes other retailers such as Movistar, the perfumery Douglas, the hairdresser Madrigal, and the jewellery store Francisco González. As for catering, there are the Vait gourmet cafeteria and the Bibey restaurant.